High-Performance Content & Social Strategy for Gyms, Studios, WELLNESS BRANDS and Athletes
We create strategic, high-performance content that helps gyms, studios, and athletes grow their audience, elevate their brand, and stand out in a crowded market. Built with intention, our approach turns visibility into trust and attention into consistent leads and new members.
SOCIAL MEDIA IS THE NEW FRONT DOOR OF YOUR GYM
“63% of gym-goers discover new workouts through social media or websites.”
MEMBER SOLUTIONS
PEOPLE JOIN PEOPLE, NOT JUST WORKOUTS
“90% of consumers say authenticity is important when deciding which brands to support.”
STACKLA
OUR SERVICES
01
STRATEGY & BRAND IDENTITY
A one-time deep dive into your brand, audience, and current channels. You’ll leave with a clear social playbook, content pillars, and a visual direction your team can follow with confidence.
02
SOCIAL MEDIA MANAGEMENT
Done-for-you social execution: content calendar, posting, captioning, engagement, and coordination with your staff so your channels stay consistent and on-brand without you babysitting them.
03
Photography & videography
Nurturing your audience through active engagement, lead management, and community building that turns followers into lifelong brand advocates.
01
STRATEGY & BRAND IDENTITY
A one-time deep dive into your brand, audience, and current channels. You’ll leave with a clear social playbook, content pillars, and a visual direction your team can follow with confidence.
02
SOCIAL MEDIA MANAGEMENT
Done-for-you social execution: content calendar, posting, captioning, engagement, and coordination with your staff so your channels stay consistent and on-brand without you babysitting them.
03
Photography & videography
Nurturing your audience through active engagement, lead management, and community building that turns followers into lifelong brand advocates.
PRICING
01
AUDIT, STRATEGY & BRAND IDENTITY
A deep dive into your digital presence. We define your content pillars, brand voice, and a strategic roadmap for growth.
FROM $350
02
SOCIAL MEDIA MANAGEMENT
Comprehensive monthly management including content scheduling, copywriting, and active audience engagement.
FROM $800/ MONTH
03
PHOTOGRAPHY & VIDEOGRAPHY
High-quality visual storytelling for gyms and athletes. Professional content that captures the intensity of your training.
FROM $250 / SESSION
04
CONTENT, DESIGN & MERCH
Custom, high-quality design for gyms, studios, and athletes. From social media graphics to promotional materials, posters, business cards, and merch, everything is built to elevate your brand and keep your visuals consistent across every touchpoint.
CONTENT & PROMOTIONAL DESIGN
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Social media graphics (Instagram posts, carousels, stories)
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Reels & TikTok cover images
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Promotional graphics (offers, events, challenges)
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Email / newsletter graphics
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Website banners & landing page visuals
FROM $175
PRINT & BRAND MATERIALS
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Posters & in-gym signage
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Flyers & handouts
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Business cards
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Loyalty cards / promo cards
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Brochures / tri-folds
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Event signage & banners
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Window decals / vinyl graphics
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Menu boards / pricing boards
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Appointment / info cards
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Stickers & branded inserts
BRAND & MERCH DESIGN
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Logo variations / refinements
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Brand color palette + typography direction
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Icon sets / visual elements
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Template systems for consistent posting
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T-shirt / hoodie designs
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Gym apparel graphics (sets, drops, collections)
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Hat / accessory designs
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Print-ready merch files
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Drop / collection visual direction
*Pricing varies based on scope, deliverables, and project complexity.
How we Work
01
Discovery
We begin with a deep dive into your brand identity, target audience, and current performance metrics. This phase ensures our strategy is fully aligned with your training philosophy and business goals.
02
Execution
You can either hand execution off to us, or keep it in-house with a clear, step-by-step plan. We turn your strategy into a content calendar, posting rhythm, and engagement system your team can actually follow.
03
Analysis
Data drives decisions. We monitor engagement, reach, and conversion trends in real-time to understand exactly what resonates with your audience and what fuels growth.
04
Optimization
Continuous refinement ensures long-term sustainability. We adjust content pillars and strategies based on our findings to keep your brand at the forefront of the fitness industry.
WHY SOCIAL MEDIA MATTERS
70% of gym-goers discover new coaches on social
Your next client is already scrolling
Most athletes and high-performers find new training ideas, coaches, and facilities through Instagram, TikTok, and YouTube before they ever walk through a door.
3x higher conversion from warm social traffic
Social-first brands win
Fitness brands that consistently show up with clear messaging and strong content see significantly higher conversion from social vs. cold traffic.
Content compounds over time
Momentum beats one-off posts
A consistent content system builds trust, authority, and demand. This turns your channels into a long-term asset instead of a random highlight reel.
READY TO SCALE YOUR IMPACT?
Get in touch to schedule your 15-minute strategy call today.